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Integrated Rhythms

A small dance studio uses its high-speed Internet connection to power its website and truly leverage its “second storefront” on the Web.

Integrated Rhythms

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Integrated Rhythms owner, Kelly Russell, teaches dance to children between the ages of two and ten years old. Whether she’s teaching in her studio or in schools across Denver, Kelly relies on her website to do the majority of the work when it comes to marketing her business.

“Since I’m not in my studio most of the time, the website is my main portal to get out my information to different students and teachers,” says Kelly. “I put all my scheduling on there, my own background. My contact information is on there so people are emailing me all the time to sign up for classes and find out more.”

As a small business owner, Kelly understands the importance of keeping her website up to date and working to expand it; since the web is the best way to reach her customers. “I’m always working on it (the website),” she says, “uploading things, changing things around. In the future I’d like to expand it and I’d like to send out an e-newsletter to all my parents and teachers. Qwest has been a great help to me in getting my business started. If we can integrate those things together (website and e-newsletter) that would be amazing.”

Customer experience may vary depending on product selected. Featured businesses were allowed to keep the Flip camera used in production of video.

Posted In: Market your Business Effectively, Website

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