Let's face it: writing about your small business and the products or services you sell is hard. You need to write convincingly and objectively even though you're biased, yet you want to make your enthusiasm contagious and convert readers into customers. These 5 tips will help you get started down the right path. Read More

Where will you find the resources to build a useful social media presence for your small business? You might be surprised to learn how your passion, customer relationships, personal communications technology, and you're current online habits can form the foundation of an social media strategy. Read More

You’ve got your blog, pages, feeds and streams all nicely branded and ready to go, but what will you talk about and who will do the talking for your business? For most small businesses there won’t be a conversation happening already about a small business. You’ll have to reach out and start conversations. Conversations require content, and that’s where this quick guide comes into play. Read More

With limited time and unlimited options, choosing the right social platform for your small business might seem like a daunting task. It is. To lighten your load we've put together a simple 5-step process you can use to make sure you're investing your social resources in the right places. Read More

The recession of 2009/2010 has forced businesses of all shapes and sizes to focus on their core business, streamline procedures, and run more efficiently. While the cuts and downturn has been painful, in the case of these two small businesses, they've weathered the recession to become better and smarter about their operations and opportunities. Read More

SWOT simply stands for: Strengths, Weaknesses, Opportunities and Threats. While running your business forces you to focus on the issues and fires burning today, a SWOT analysis will help you quickly understand the big picture and position yourself ahead of competitors tomorrow. Read More