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Finding best practices in social media can be a real chore because many of the businesses doing great things in social media have enough brand equity that they can afford to take bigger risks. You’re dealing with a much smaller group of local individuals who may already know about your business, so the risky stuff probably won’t be a part of your launch plan. Read More
Online marketing doesn't have to be expensive, and with some regular time devoted to social media and developing targeted advertising relationships, you give yourself a good chance of reaping a good deal of exposure — and potential business — in return. Read More
Search engines like Google, Bing, and Yahoo! want to do just one thing: Give users the perfect results for their search on the first try. Learn how to improve the chances of your small business website appearing towards the top of those first-try results. Read More
Want to get the most our of your small business website? Here are some quick do's (tell your story, ask people to act, make it easy to contact you) and don'ts (let your site go stale, sell too hard, forget analytics) to help you achieve success online. Read More
Many of the online marketing tools big businesses use are available to you for free, or close to it. Here's our list of key social media, blog, analytics, and contact management tools your small business can take advantage of now compete with the big boys. Read More
Building a messaging strategy and getting creative content online is a lot of work but can never be the end of the story. In fact, it’s just the beginning. You’ll soon find that much of your daily messaging involves quick conversations, affirmations, confirmations and simple solutions offered in response to a straightforward question. Here are some ways to mix it up. Read More
A vibrant and profitable small business web presence can be distilled into a single word: connected. From the most basic linking strategy to a complex cross-platform content campaign, connectivity informs ever decision made in building a web presence. Read More
Your customers are talking about you, your business and the products or services you provide. Years ago it was nearly impossible to know who was saying what about your business. Now it's impossible to catch everything they're saying about your business online. Here's how to deal with the good — and the bad — comments and turn it into an opportunity. Read More
To demonstrate how serious we are about the topic we invited one of our readers to let their small business go under our digital knife for a social media makeover. Mike Maichele offered up his Olde Town Tavern and Grill and today we present the results of our engagement. Read More
Social media, in spite of significant investment and experimentation, continues to be the Wild West of marketing. Many small businesses are in a great position to take advantage of free tools and social platforms, but it makes little sense to do so without a plan and some guidelines, guidelines that cover the use of social media for your business and the use of it by your employees. Read More