Market your Business Effectively

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Let's face it: writing about your small business and the products or services you sell is hard. You need to write convincingly and objectively even though you're biased, yet you want to make your enthusiasm contagious and convert readers into customers. These 5 tips will help you get started down the right path. Read More

Where will you find the resources to build a useful social media presence for your small business? You might be surprised to learn how your passion, customer relationships, personal communications technology, and you're current online habits can form the foundation of an social media strategy. Read More

You’ve got your blog, pages, feeds and streams all nicely branded and ready to go, but what will you talk about and who will do the talking for your business? For most small businesses there won’t be a conversation happening already about a small business. You’ll have to reach out and start conversations. Conversations require content, and that’s where this quick guide comes into play. Read More

With limited time and unlimited options, choosing the right social platform for your small business might seem like a daunting task. It is. To lighten your load we've put together a simple 5-step process you can use to make sure you're investing your social resources in the right places. Read More

Finding best practices in social media can be a real chore because many of the businesses doing great things in social media have enough brand equity that they can afford to take bigger risks. You’re dealing with a much smaller group of local individuals who may already know about your business, so the risky stuff probably won’t be a part of your launch plan. Read More

Online marketing doesn't have to be expensive, and with some regular time devoted to social media and developing targeted advertising relationships, you give yourself a good chance of reaping a good deal of exposure — and potential business — in return. Read More

Building a messaging strategy and getting creative content online is a lot of work but can never be the end of the story. In fact, it’s just the beginning. You’ll soon find that much of your daily messaging involves quick conversations, affirmations, confirmations and simple solutions offered in response to a straightforward question. Here are some ways to mix it up. Read More

Search engines like Google, Bing, and Yahoo! want to do just one thing: Give users the perfect results for their search on the first try. Learn how to improve the chances of your small business website appearing towards the top of those first-try results. Read More

Want to get the most our of your small business website? Here are some quick do's (tell your story, ask people to act, make it easy to contact you) and don'ts (let your site go stale, sell too hard, forget analytics) to help you achieve success online. Read More