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Nothing teaches a small business owner how to use today's new e-commerce and digital marketing tools faster than doing it themselves. Start on a small scale; the lessons learned can then be applied to the entire company. Read More
In 2011, small businesses need to take a hard look at all aspects of their business plan to see what works. Read More
Let's face it: writing about your small business and the products or services you sell is hard. You need to write convincingly and objectively even though you're biased, yet you want to make your enthusiasm contagious and convert readers into customers. These 5 tips will help you get started down the right path. Read More
Long hours and personal sacrifices are the norm for small business owners, but that dedication to keep the lights burning may risk the long-term health of a business. Here are three ways company owners can take better care of themselves — and their business. Read More
Where will you find the resources to build a useful social media presence for your small business? You might be surprised to learn how your passion, customer relationships, personal communications technology, and you're current online habits can form the foundation of an social media strategy. Read More
You’ve got your blog, pages, feeds and streams all nicely branded and ready to go, but what will you talk about and who will do the talking for your business? For most small businesses there won’t be a conversation happening already about a small business. You’ll have to reach out and start conversations. Conversations require content, and that’s where this quick guide comes into play. Read More
With limited time and unlimited options, choosing the right social platform for your small business might seem like a daunting task. It is. To lighten your load we've put together a simple 5-step process you can use to make sure you're investing your social resources in the right places. Read More
Finding best practices in social media can be a real chore because many of the businesses doing great things in social media have enough brand equity that they can afford to take bigger risks. You’re dealing with a much smaller group of local individuals who may already know about your business, so the risky stuff probably won’t be a part of your launch plan. Read More
Online marketing doesn't have to be expensive, and with some regular time devoted to social media and developing targeted advertising relationships, you give yourself a good chance of reaping a good deal of exposure — and potential business — in return. Read More
Many of the online marketing tools big businesses use are available to you for free, or close to it. Here's our list of key social media, blog, analytics, and contact management tools your small business can take advantage of now compete with the big boys. Read More