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Tag search result: social
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How To Get Social With Your Marketing
Sep 05, 2010 by Cindy Humphrey
Everything is going 'social.' First we had social media and social networking, then the social customer and now social CRM. I've always believed in using the right technology to enable a customer-centric approach. When I started to see 'Social CRM' appear as the latest buzzword in social media, I realized it was a great way to describe being customer-centric in today's online world.
Paul Greenberg, founder of the 56 Group, describes the social customer perfectly when he notes that customers are now communicating outside traditional channels, and that who and how they trust is different than it used to be.
While I don't think traditional marketing techniques will go away, I do think organizations that don't integrate social media tool
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