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Jun 13, 2010 by Cindy Humphrey
When it comes to being customer-centric, are you plugged in to customer needs or tuned out? Your network could be to blame.
What tools does your company use to be more 'customer-centric?' No doubt, most enterprises would mention their CRM system, their call center, sales force automation...
True, these tools are important, but just as the world's top chef can't be successful without flour and salt, these sophisticated apps provide limited value without the right foundation - a converged voice and data network.
So often overlooked when it comes to customer experience, your network is the keystone to a truly customer-centric organization. Converged networks integrate disparate systems, allow data to be collected no matter where it originates, enable that data to be analyzed, and provide new levels of flexibility for a swift response to cus